VIRTUAL

COST: No Cost

DESCRIPTION: The Doula MasterPlan helps doulas turn their care work into thriving, sustainable businesses.

The Doula MasterPlan: Power, Purpose & Profit in 2026 - “Your Best Year Yet” is designed to equip aspiring and current doulas with the essential tools and knowledge to successfully launch and improve their businesses. The goal is to empower doulas to build sustainable, profitable businesses rooted in service and legacy as we review what is key to focus on for a successful 2026 business.

Workshop Covers:

• Foundation (Clarifying Why, Stating Ideal Client, Business Structure Setup)

• Financial Stability (The Books: Price, Budget, and Reimbursements)

• Marketing (Brand Identity, Referrals, and Social Media)

• Systems (Partnerships, Technology, and Scaling)

Outcomes: Each doula to understand the key components of small business setup and compliance, create/have Business Model Canvas, Q1 Financial Plan, and 60 Second Pitch Video.

CONTACT: email tulani@tulaniwatkins.com