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DESCRIPTION: The Birthworker Business Toolkit: Special Marketing Edition is a resource designed to empower birthworkers, including, Doulas, Community Health Workers, Maternal Health Peer Specialists, Lactation Consultants, Birth Educators, Breastfeeding and Chestfeeding Educators and Specialists, Advocates, Activists and the maternal health and reproductive justice community, with the foundational tools needed to market their birthwork business. Natalie Gouche shares her 18 years of branding strategy to teach birthworkers the beginning steps to:

• Build trust and long-term loyalty 

• Make Meaningful brand partnerships rooted in real audience connection 

•  Experiential activations that translate into content and engagement

• Understand their audience